Internet and Web have created the worldwide platform for ‘e-innovation’: novel forms of exploiting digital information and conducting associated business. The rise and fall of so many e-commerce initiatives are testimony to the fact that the general idea is simple, but reality is much harder than expected. Many technological and socio-economic challenges are therefore still awaiting real scientific solutions. The Business Web & Media (BWM) program aims at a better understanding of e-innovation that integrates both technology and business considerations.
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The Business Web & Media Section takes part in the SIKS Onderzoek School
The key research themes of the section Business Web & Media are:
- Ontology engineering and Semantic Web
Definition and standardization of the basic ontology languages, libraries, and smart web services to realize the vision of a future Semantic Web.
- Intelligent systems and services
Designing and experimenting with ontology-based IS applications, innovative e-services, and business processes enabled by knowledge-intensive system methods, in several industry sectors and knowledge domains.
- Networked business modelling and eBusiness
Understanding and influencing the businessmarket logics that determine the critical economic success factors and social adoption of smart web-based innovations in networked enterprise constellations.
Ontology engineering and the Semantic Web
Intelligent systems and services
Networked business modelling and eBusiness
All these envisaged innovations are technically highly challenging, but they will also require different behaviours from their users as well as from the businesses delivering these e-services. This generates further crucial questions. What are the benefits? What is the business case? Why would businesses, markets and individuals be willing to adopt such innovations? In other words, the (Semantic) Web should lead to the creation of value webs. In our view, academic research in Information Science cannot be content with only answering the technology-related questions: it must deal with the corresponding socio-economic aspects as well, in an integrated interdisciplinary fashion. Thus, in addition to new technology the BWM program develops scientifically grounded business analysis tools that help understand and design the intertwined business-technology aspects of the next wave of intelligent information processing.