social(s) -- time(s) / changing behavior(s) / cage(s) / metaphor(s) / 
_ .. / attitude(s) / change(s) / human(s) / experience(s) / _ / .
- target(s) -- which (group of) people?
- sponsor(s) -- who initiates/pays?
- goal(s) -- what behavior(s)/pattern(s)?
- instrument(s) -- by what means/technology?
/ hole in the wall
/ war(s)
/ phrase(s)
/ mean(s)
/ example(s)
/ play
/ tribe(s)
/ network(s)
/ identity
/ flow(s)
/ chart(s)
/ cycle(s)
