creative technology -- a new bachelor at UTwente
dr Z. Ruttkay
Faculty of Electrical Engineering, Mathematics and Computer Science
University of Twente
Content and approach
The programme has four major components: Technology, Creativity, Design and Business.
Technology covers the basics of Mathematics and Computer Science, and the themes New Media
and Smart Technology. Students make a choice between the two themes as a track of
In the didactic concept the stimulus for creativity in study units Creative Applications and Creative
Explorations is central. Students will build their portfolio, and are encouraged to start companies.
The concept of just-in-time learning has not been adopted. The programme is a mixture of
disciplinary courses and project based study units. Study load of the entire programme is 180 EC
(in both tracks).
Students with any VWO profile may be enrolled. The intake procedure is elaborate. Every potential
student who applies is thoroughly screened and gets an individual advice about the chances of
success. This approach is chosen to meet the challenge of attracting more students and to educate
the new type of engineer. The quality of this education will gain from the presence of students with
all kinds of backgrounds.
An intake of at least 60 students per year is expected. Market research shows an even higher
Our mission is to develop creative minds capable of designing new concepts and applications for
newly developed and developing Information and Communication Technologies. Artistic, technical
and practical aspects in systems in the fields of new media and smart technologies are integrated
with an academic approach and methodology. We nurture creative minds and offer theoretical,
technical and practical training in a stimulating atmosphere. Creative Technology is a multidisciplinary
curriculum, incorporating design, electrical engineering, computer science and
mathematics in new ways, with a strong attention for the psychological as well as philosophical
Motivation and context
Creative Technology is meant to be the first university bachelor of science curriculum in the
Netherlands, dedicated in content and in teaching methods to develop creativity of young people on
an academic level to invent novel technological applications.
These new types of engineers should not only have a creative and artistic mind, but also bear the
signature of an academic education, with regard to their technological knowledge, the capability for
an abstract and analytical approach to problems, and a scientific methodology to frame and test the
feasibility and social implications of proposed solutions as well as to inventory the perceived need
by possible users. Moreover, they should be able to identify if specific expertise is needed, and
eventually collaborate in a multidisciplinary team.
The National ICT Strategy towards the Creative Industry
In recent years we have seen in the Netherlands a number of responses to ICT developments,
demonstrating the potential(s) of the Creative Industry in our country.
The most prominent and in the near future most influential action along this line
is the formation of the ICT Innovation Platform Creative Industry in Spring 2007.
In the Strategic
Research Agenda, launched on 8 May 2008 at the ICT Delta Congress,
it is explicitly stated that
creativity is the white spot in academic education,
The Creative Technology bachelor of science programme embedded in
a technical university is a
direct response to these needs.