rework(s) -- tool(s) / tone is in your fingers

... / # / creative(s) / work(s) / require(s) / digital(s) / attitude(s) / _ / .

... it's tempting for people to obsess over tools instead of what they're going to do with these tools.

you know the type: designers who use an avalanche of funky typefaces, amateur photographers who want to debate film versus digital ...

... the content is what matters.

you can spend tons on fancy equipment, but if you've got nothing to say ..., well, you've got nothing to say.

rework / cycle(s)