ideo design(s) -- how to create great product(s) & service(s)
- make a great entrance -- easy to find your way about
- make metaphors -- to inspire (y)our new products
- think briefcase -- between work & home
- color inspires -- from business black to candy-pink
- backstage pass -- let them know what's behind ...
- one click is better than two -- as in autopilot
- goof proof -- with auto-save and undo
- first, do not harm -- or provide discomfort
- etcetera -- checklist / great extra(s)!