_ .. / creative(s) / work(s) / require(s) / digital(s) / attitude(s) / _ / .
the easiest most straightforward way to create a great product or service, is to make something you want to use ... scratch
... there was no need for focus group(s), market studies, or middleman. We just scratched our own itch, ... itch, itch, itch, ... when you solve your own problem(s), the light comes on,
you know exactly what the right answer is ...