The overall goal of the visual design course is to establish some basic aesthetic awareness, by providing suitable exercises and assignments. In addition, the student is supposed to become familiar with the craft of design, which necessarily, but not exclusively, involves the use of tools and techniques.

track(s) -- perspective




portfolio -- design as a product


  In my perception a portfolio is about the
  past and I feel much more related to the
  present especially in my work as a
  photographer. To me the relation with
  the present and the subject/assignment directs
  my creativity, the experiences over the 
  past draw my skills. My challenge is to be
  truly inspirred, to be present in the present.

There are basic exercises, obligatory for all students, and a final assignment, where you have a choice between three productions, each with a different supervisor. In addition, as explained in the guidelines, all students must write an essay, and give a presentation in class. For deadlines, see the schedule. There will be periodic checks on the status of your work. Each year there will be recommended themes.

basic exercises

  1. develop a logo
  2. create a sign
  3. design a collage
  4. write a story




multimedia's promise is terribly generalized,

it simply lets you do anything.

shovelware -- multimediocrity

... far from making a killing, it looked as if the big boys ... had killed the industry by glutting the market with inferior products.

if multimedia is comparable to print then yes, we'd be crazy to expect it to mature in a mere ten years.

"Learning how to not fool ourselves is, I'm sorry to say, something that we haven't specifically included in any particular course that I know of. We just hope you've caught it by osmosis."

Richard Feynman

the media equation

We regularly exploit the media equation for enjoyment by the willing suspension of our critical faculties. Theatre is the projection of a story through the window of a stage, and typically the audience gets immersed in the story as if it was real.


"engineering is the art of moulding materials we do not wholly understand ... in such a way that the community at large has no reason to suspect the extent of our ignorance."

A. R. Dykes.

The best thing is to empower yourself. But before you can do that, you need to understand what you are doing -- which is a surprisingly novel thing to do.

there is no theory of creativity


browse, explore; chew it over; incubation, let it rest; illumination (YES); verification,does it work?

general rules

make your virtual hands dirty.