Second Life seems to be overtaking the world. In the whole range of cummunity-building platforms, Second Life stands out as an immersive 3D world with an almost stunning adoption, by both individuals, companies and institutions, followed attentively by the Press. Not entirely without an understanding of the value of press coverage, the VU University Amsterdam decided to create presence in Second Life, by creating a virtual campus, to realize a (virtual) community of learners,
[VUSL ]. And, indeed, we succeeded in being the first university in The Netherlands with presence in Second Life and, as hoped, this was covered in the 8 o'clock nation-wide TV news.